Lighthouses don’t go running all over an island looking for boats to save; they just stand there shining.
— Anne Lamott

Hi, I'm Sally Robertson, a Creative Business Strategist & the Founder of INK.

Are you feeling overwhelmed, frustrated or distracted as you try to launch or grow your business?

I help creative business owners like you to get clear on your business' most compelling story and then to create a strategy to share that story with as many people who want to hear it as possible.

While helping you to get out of your own way by providing the accountability you need to stay focused.  

I believe that when you combine compelling stories with inspired, consistent action, you can launch a new business or take your existing business to the next level with more ease and less stress.

So that you have time to build a business you love while also living a life you love.

Because isn't that the whole point?!

Here's to your satisfying success!

         Founder of INK

         Founder of INK


Sally Robertson’s strategic and intelligent approach, coupled with her kindness and understanding of creativity, helped me to focus and shine in a way I never thought possible. She goes beyond business and into the heart of why I do what I do and how I can make a difference. Working with Sally has helped me to trust the value of my unique perspective on life and build a business that is both creatively fulfilling and sustainable.”
— Melanie Gordon, www.melaniegordon.com


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join the ink pen

You will receive INK's course on how to uncover your business' most compelling story and much more!

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launch your business

Would you like support as you launch your business?  You don't have to launch alone!

grow your business

Would you like to have a business coach in your corner as you grow your business?


Your job, then, is not just to build a great thing but also to care enough to tell the best story you can tell about it.
— Bernadette Jiwa, The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One